The End of Dry January + THC Drinks Hit Circle K - Herbal Profiles #122

THC drinks are outselling entire NA categories, major brands are ditching Dry January messaging, and Circle K starts stocking cannabis beverages. Here's what's driving the shift to functional alternatives...

Retail Moves, Policy Shifts, and One Big Science Story - Herbal Profiles #121

A new study shows men and women may respond to THC completely differently. What that means for product design, plus news on M&A, Dry January shifts, and more.

The THC Drink Category Is Getting Real (Sprouts, Distributors & 2026) - Herbal Profiles #120

Catch up on Kentucky and Ohio legislation, new research funding, and my goals for the year

New Laws, Big Bets, and a Personal Note to Start 2026 - Herbal Profiles #119

Catch up on Kentucky and Ohio legislation, new research funding, and my goals for the year

Rescheduling Confirmed. Beverages Scaling. Gift Guide Inside. - Herbal Profiles #118

Rescheduling headlines lead the week, alongside Uncle Arnie’s new soda line and Thrive’s NA pivot.

Your THC Holiday Guide + Major Policy Moves - Herbal Profiles #117

A new Senate bill offers a regulatory alternative to the 2026 hemp ban—plus my annual gift guide and this week’s headlines.

Why CBD Wellness Is Suddenly on the Federal Chopping Block - Herbal Profiles #116

Millions rely on CBD daily. Congress may take it all away.

12.5% and Rising: Why More Athletes Are Reaching for THC Drinks - Herbal Profiles #115

See how science, real-world stories, and new products are fueling the rise of THC drinks in the gym and beyond.

The Federal Hemp Ban Is Here, What’s Next for Our Industry? - Herbal Profiles #114

How the Hemp Industry Is Responding to the Federal Ban—and Why the Next 12 Months Matter More Than Ever

Alcohol’s Civil War Over Hemp Beverages - Herbal Profiles #113

Wholesalers want regulation. Big trade groups want bans. The battle for THC beverages just went mainstream.

Connection, Community, and The Leveling Up Myth - Herbal Profiles #112

This week: personal reflections, data that might surprise you, and the best can printing tech in the biz.

The Future of Social Cannabis: What I Saw at iii Points - Herbal Profiles #111

The biggest proof THC beverages are working? You don’t notice them anymore.

The Inflection Point for Beverage - Herbal Profiles #110

Non-alc drinks pass $1B while hemp-derived beverages surge past $3.8B. Here’s why both are driven by the same consumer mindset.

The Flex Drinker Era: How Consumers Are Rewriting the Beverage Playbook - Herbal Profiles #109

Data from NIQ and Brightfield shows today’s drinkers aren’t choosing sides between alcohol, THC, and NA, they’re choosing flexibility.

Herbal Profiles #108

New rules in Minnesota, regulatory debates in Michigan, and star-driven endorsements are setting the tone for Q4 in hemp beverages.

Herbal Profiles #107