Herbal Profiles #45

Proudly sponsored by the Hemp Beverage Alliance

Welcome Note

Hello hello y’all!

Did you know that 45% of Gen Z have never consumed alcohol? They’re choosing healthier, non-alcoholic options instead. It’s not just about cutting out alcohol completely but being more intentional with what we drink.

The non-alcoholic beverage market is booming, with a projected growth rate of 7.4% from 2024 to 2030. But there’s more to it – people are loving functional beverages with THC, CBD, adaptogens, and nootropics, which offer benefits like improved focus and relaxation.

I truly believe that soon, these adaptogenic and nootropic drinks will be as common in social settings as beer and wine. Imagine matching your drink to your mood or the occasion, getting both pleasure and wellness in one go. This movement towards diverse beverage options is all about having the freedom to choose what fits your vibe for the day.

And this is exactly why this newsletter exists – to destigmatize these amazing drinks and showcase how they can seamlessly fit into your life.

As always, if you know anyone doing cool shit in the industry, please shoot me an email or fill out this form.

And with that, let’s get into it!


News Round Up

Featured Story – Farm Bill History – Part 3


Shop Sober(ish)’s Giggle Grass Bundle

Enjoy 20% off when you use Code HERBALx20


Founder’s Corner – Founder’s Spotlight – Tom Fernandez & Jamie Hunt – Altua Cannabis Spritzer

Discover the inspiration behind Altua’s unique THC-infused beverages straight from founders Tom and Jamie. Learn how their passion for high-quality ingredients and an elevated drinking experience is reshaping the market. Dive into their journey and the challenges they’ve overcome in this exclusive interview.


Job Listings

KIVA Confections

  • Territory Sales Manager – Minneapolis/St. Paul
    • Location: Minneapolis, MN (Remote)
    • Compensation: $62,000 – $75,641.50 Salary plus quarterly bonus.
    • Job Type: Full Time
  • Marketing Associate
    • Location: Remote
    • Compensation: $75,000-$95,000
    • Job Type: Full-Time
  • Territory Manager
    • Location: New York, NY (Remote)
    • Job-Type: Full-Time
    • Compensation: $72,810 – $88,900 a year plus quarterly bonus
  • Territory Manager
    • Location: Kansas City, MO (Remote)
    • Job-Type: Full-Time
    • Compensation: $61,888.50 – $75,641.50 a year plus a quarterly bonus
  • Territory Manager – New Jersey
    • Location: New York, NY (Remote)
    • Job-Type: Full-Time
    • Compensation: $65,500 – $80,000 a year plus quarterly bonus
  • Territory Manager
    • Location: St. Louis, MO (Remote)
    • Job-Type: Full-Time
    • Compensation: $61,888.50 – $75,641.50 a year plus quarterly bonus

Drink DELTA

  • Sales Representative
    • Location: Charlotte, NC (Remote)
    • Job-Type: Full-Time
    • Compensation: Starting at $60,000 + Commission

Bayou City Hemp Company

This week there’s over 20 new job listings. Find your dream job below!

Are you hiring? Shoot me an email or fill out this form with the details and I would love to include it in a future edition of the newsletter


Interested in Advertising on Herbal Profiles?


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