Herbal Profiles #46
Proudly sponsored by the Hemp Beverage Alliance Welcome Note Hello hello y’all! My Linkedin feed has been blowing up this week with people claiming cannabis is not a CPG product or that people have tried the CPG business model in cannabis and failed. I asked my followers what they thought and the vast majority felt […]
Crafting Cannabis Marketing Around Mood and Emotional Connection
In the cannabis industry, where product offerings often seem similar, brands face the challenge of distinguishing themselves. One effective strategy is focusing on the effects or mood that their products can deliver to consumers. This approach not only sets brands apart but also taps into the emotional needs of the target audience, fostering a deeper […]
Harnessing Long-Term Growth in the Hemp-Derived THC Beverage Market: Insights and Strategies
As the hemp-derived THC beverage industry evolves, it offers a unique opportunity to mirror the growth trajectory of the broader Consumer Packaged Goods (CPG) sector. By understanding key market trends and consumer behaviors, THC beverage brands can position themselves for sustained growth. THC beverage companies can leverage current market insights, overcome challenges, and seize opportunities […]
Herbal Profiles #50
Proudly sponsored by the Hemp Beverage Alliance Welcome Note Hello hello y’all! Welcome back to Herbal Profiles Newsletter 🍃 Is ALL Cannabis use Medicinal? This week I asked my communities: Is all cannabis use medicinal? This is not something I personally believe, as there are plenty of times I use just because it is fun. […]
Founder Spotlight – Jason Reposa – Good Feels
From Tech to Cannabis: How Jason Reposa is Disrupting the Beverage Industry with Good Feels When it comes to innovation, few industries are as ripe for disruption as the cannabis market. Jason Reposa, founder and CEO of Good Feels, is leading the charge with a unique lineup of cannabis-infused products that are transforming how consumers […]
Creator Spotlight – Lauren Mundell – Hi Curious
From Corporate PR to Cannabis Entrepreneur: The Inspiring Journey of Lauren Mundell In the latest edition of our Creator Spotlight series, we had the pleasure of speaking with Lauren Mundell, the dynamic founder of Hi Curious. Hi Curious is a groundbreaking platform designed to connect brands with the right influencers, and Lauren’s journey to this […]
Herbal Profiles #49
Proudly sponsored by the Hemp Beverage Alliance Welcome Note Hello hello y’all! Welcome back to Herbal Profiles Newsletter 🍃 Do Low-Dose Cannabevs Belong in the Same Channels as Alcohol? This week I asked my communities: Do you support Low-Dose (1-10mg) THC options in Liquor/grocery stores and On-Premise at bars/restaurants? Alongside Alcohol products? As expected with […]
Lessons from the Non-Alcoholic Beverage Industry for Cannabis Beverages
The non-alcoholic beverage market offers a wealth of insights that can inform strategies in the emerging cannabis beverage sector. By examining key trends, consumer preferences, and successful market strategies, cannabis beverage brands can better position themselves for growth and success. Market Trends in Non-Alcoholic Beverages Top Performing Brands and Geographies In the non-alcoholic beverage market, […]
Exploring Spencer’s Journey: From Graphic Design to Cannabis Branding
Exploring Spencer’s Journey: From Graphic Design to Cannabis Branding In a candid conversation, Spencer Ploessl shared his journey from a graphic design graduate to a seasoned branding strategist with a focus on the craft beer and cannabis beverage industries. Here’s a closer look at his path and insights into the evolving landscape of cannabis branding. […]
Founder’s Spotlight – Kim Gamez – Sober(ish)
From Tech to Sober(ish) – Revolutionizing Nonalcoholic and Hemp-Infused Products Today, I’m excited to feature Kim Gamez, the innovative founder and CEO of Sober(ish). With a dynamic background in tech and a passion for creating a soberish lifestyle, Kim’s journey is an inspiring testament to entrepreneurship and adaptability. I sat down with Kim to discuss […]