Herbal Profiles #56
Proudly sponsored by the Hemp Beverage Alliance Welcome Note Hello hello y’all! 🍃 Is “Cali Sober” a good label for the movement? This week I asked my communities: Is “Cali Sober” a good label for the movement? Now this is not something I have a strong opinion on myself. I will call it whatever the […]
Herbal Profiles #51
Proudly sponsored by the Hemp Beverage Alliance Welcome Note Hello hello y’all! Welcome back to Herbal Profiles Newsletter 🍃 Do You Take Regular T Breaks? This week I asked my communities: Do you take regular T-breaks? Personally I take one about once a quarter usually for a week. I actually just wrapped one up a […]
Herbal Profiles #55
Welcome Note Hello hello y’all! 🍃 Will a cannabis brand sponsor a major sports league in the next 5-10 years? This week I asked my communities: Will a cannabis brand sponsor a major sports league in the next 5-10 years? And overwhelmingly, my community was very bullish on this happening. Even more so, most suggested […]
Navigating Potency Testing Challenges in Cannabis Beverages
Potency consistency in cannabis beverages is a critical issue that can significantly impact consumer trust and industry credibility. While the alcohol industry, particularly beer, benefits from well-established testing standards allowing a 0.3% variance in alcohol by volume (ABV), the cannabis industry is still grappling with finding its footing in this regard. This lack of uniformity […]
Creator Spotlight – Victoria Watters – Dry Atlas
Victoria Watters is the visionary behind Dry Atlas, a media company dedicated to all things non-alcoholic. With a deep passion for alcohol alternatives and years of experience in the non-alcoholic beverage industry, Victoria and her husband have been trailblazers, from opening America’s first booze-free bottle shop in New York City to launching Dry Atlas as […]
Founder’s Spotlight – Adam Terry – Cantrip
Adam Terry, founder of Cantrip, has a unique background that seamlessly blends engineering, cannabis, and bartending into a thriving cannabis beverage company. His journey is one of passion, persistence, and innovation, starting from his involvement with cannabis activism in college to becoming a key player in the cannabis beverage market. We sat down with Adam […]
Creator Spotlight – Avin Kline – Lucyd Media
Avin Kline, the CEO of Lucyd Media, is a name that stands tall in the conscious compounds industry, guiding brands in the cannabis, CBD, and psychedelics spaces to new heights. With nearly two decades in the agency world, Avin’s journey from traditional marketing to this highly specialized niche is not just a story of career […]
Herbal Profiles #54
Proudly sponsored by the Hemp Beverage Alliance Welcome Note Hello hello y’all! 🍃 Will a cannabis brand sponsor a major sports league in the next 5-10 years? This week I asked my communities: Will a cannabis brand sponsor a major sports league in the next 5-10 years? And overwhelmingly, my community was very bullish on […]
Founder Spotlight: Matthew Murray, Founder of Blaze and Chill
In the world of wellness and cannabis, few brands are making waves quite like Blaze and Chill. Matthew Murray, the visionary founder behind this innovative company, has spent decades working with iconic brands like Oakley and Therabody. Now, he’s on a mission to redefine how consumers interact with cannabinoids. We caught up with Matthew to […]
How ‘Young Bucks’ Are Reshaping the THC Beverage Industry: My Journey with Floral Beverages
The THC beverage industry is on the cusp of a significant transformation, driven largely by the fresh perspectives and energy of young professionals leading the space. As someone who discovered THC beverages while grabbing a bottle of wine from an Indiana liquor store, my journey has been a whirlwind of learning, growth, and commitment to […]