Founder’s Spotlight – Adam Terry – Cantrip
Adam Terry, founder of Cantrip, has a unique background that seamlessly blends engineering, cannabis, and bartending into a thriving cannabis beverage company. His journey is one of passion, persistence, and innovation, starting from his involvement with cannabis activism in college to becoming a key player in the cannabis beverage market. We sat down with Adam […]
Creator Spotlight – Avin Kline – Lucyd Media
Avin Kline, the CEO of Lucyd Media, is a name that stands tall in the conscious compounds industry, guiding brands in the cannabis, CBD, and psychedelics spaces to new heights. With nearly two decades in the agency world, Avin’s journey from traditional marketing to this highly specialized niche is not just a story of career […]
Founder Spotlight: Matthew Murray, Founder of Blaze and Chill
In the world of wellness and cannabis, few brands are making waves quite like Blaze and Chill. Matthew Murray, the visionary founder behind this innovative company, has spent decades working with iconic brands like Oakley and Therabody. Now, he’s on a mission to redefine how consumers interact with cannabinoids. We caught up with Matthew to […]
How ‘Young Bucks’ Are Reshaping the THC Beverage Industry: My Journey with Floral Beverages
The THC beverage industry is on the cusp of a significant transformation, driven largely by the fresh perspectives and energy of young professionals leading the space. As someone who discovered THC beverages while grabbing a bottle of wine from an Indiana liquor store, my journey has been a whirlwind of learning, growth, and commitment to […]
Founder Spotlight: Todd Harris of Plift – Crafting Accessible Cannabis Beverages for All
When Todd Harris, one of the founders of Plift, set out to make his mark in the THC beverage industry, it wasn’t just another business move; it was personal. After a career spanning tech, media, and digital strategy, Todd’s latest venture was fueled by a desire to create something meaningful. “I always wanted to create […]
Featured Story – Mapping Success in the Cannabis Beverage Industry: A Guide for CPG Professionals
Building Loyalty and Authenticity in the Cannabis Beverage Segment What are the top challenges consumer packaged goods professionals face when transitioning into the cannabis beverage industry? The cannabis industry’s nascent and heavily regulated status, combined with fragmented sales channels and the cannabis beverage category itself, makes accurate market data scarce. This scarcity hampers consumer packaged […]
Founder Spotlight: David Gonzalez, Fizzy THC
I had the pleasure of sitting down with David Gonzalez, founder of Fizzy THC—a brand that’s redefining the cannabis beverage landscape with an innovative approach. From tech and startups to the bubbling world of low-dose THC beverages, David’s story is a fascinating blend of passion, innovation, and a keen eye for market opportunities. From Tech […]
Unpacking Brand Strategy with Sam Arellano: A Journey from Sony Walkman to Cannabis Branding
Exploring the Roots of Brand Affinity Sam Arellano, co-founder of ABC Brand & Design, traces his passion for branding back to a single product that defined his early experiences: the Sony Walkman. “I remember spending a couple of bucks on a Walkman,” Sam recalls. “It took a beating during international travel but kept working. That’s […]
Spotlight on Sage Flores: From YouTube Kid to Video Marketing Maverick
In this edition of the Creator Spotlight, I had the pleasure of sitting down with Sage Flores, the driving force behind Sunburst Films. Sage has turned his childhood passion for video creation into a thriving business, becoming a go-to partner for video marketing and production. His journey is one of dedication, creativity, and an unyielding […]
Navigating Potency Testing Challenges in Cannabis Beverages
Potency consistency in cannabis beverages is a critical issue that can significantly impact consumer trust and industry credibility. While the alcohol industry, particularly beer, benefits from well-established testing standards allowing a 0.3% variance in alcohol by volume (ABV), the cannabis industry is still grappling with finding its footing in this regard. This lack of uniformity […]