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Industry Guides & Analysis

Deep dives on the cannabis beverage market: trends, regulation, retail, and category data.

Founder Spotlight

Founder Spotlight

David gonzalez, fizzy THC.
Unpacking Brand Strategy with Sam Arellano

Unpacking Brand Strategy with Sam Arellano

A journey from sony walkman to cannabis branding.
Spotlight on Sage Flores

Spotlight on Sage Flores

From youtube kid to video marketing maverick.
Navigating Potency Testing Challenges in Cannabis Beverages

Navigating Potency Testing Challenges in Cannabis Beverages

Herbal Profiles breaks down Navigating Potency Testing Challenges in Cannabis Beverages. Covering THC drink…
The Science Behind Cannabis Emulsions

The Science Behind Cannabis Emulsions

Herbal Profiles breaks down The Science Behind Cannabis Emulsions. Covering THC drink trends, regulations,…
From Passion to PR

From Passion to PR

Herbal Profiles breaks down From Passion to PR. Covering THC drink trends, regulations, and…
From Toilet Paper to Rolling Paper

From Toilet Paper to Rolling Paper

Herbal Profiles breaks down From Toilet Paper to Rolling Paper. Covering THC drink trends,…
Innovating NA Beverages

Innovating NA Beverages

Inside ABV technology.
Is Cannabis Replacing Alcohol, or Are They Finding a New Balance?

Is Cannabis Replacing Alcohol, or Are They Finding a New Balance?

Herbal Profiles breaks down Is Cannabis Replacing Alcohol, or Are They Finding a New…
Cali Sober

Cali Sober

A new wave in sobriety and cannabis beverages.