Creator Spotlight – Hallelujah Johnson – Social Media Marketer & Content Creator
Can you share your journey from being an American Idol alum in Season 16 to becoming a Social Media and Digital Media Expert? Hallelujah: Ever start something just to pay the bills and end up finding your dream career? I stepped out of my comfort zone and here’s what happened: Despite being an introvert, I […]
Controversial Cannabis Takes: Perspectives from the Community
I recently posed a question to my subscribers and followers on multiple platforms: “What is your most controversial cannabis take?” The responses were overwhelming, highlighting diverse and thought-provoking perspectives. Here, we explore some of these hot takes, shedding light on the varied opinions within the cannabis community and their broader implications. Health and Safety Concerns […]
Creator Spotlight – Tara Falk – Aim & Fire
Can you share a bit about your journey into the cannabis industry and what inspired you to start Aim and Fire? Tara: My career in brand and field team activation began when I was 18, finishing my Associate’s Degree shortly after graduating high school at 16. The first gig I booked came from Craigslist. I […]
Harnessing Long-Term Growth in the Hemp-Derived THC Beverage Market: Insights and Strategies
As the hemp-derived THC beverage industry evolves, it offers a unique opportunity to mirror the growth trajectory of the broader Consumer Packaged Goods (CPG) sector. By understanding key market trends and consumer behaviors, THC beverage brands can position themselves for sustained growth. THC beverage companies can leverage current market insights, overcome challenges, and seize opportunities […]
From Farm Roots to Cannabis Blossoms: Leah Kollross’ Journey with Sprout Cannabis
In this week’s edition of the Founders Spotlight, we had the pleasure of sitting down with Leah Kollross, the inspiring founder of Sprout Cannabis. Leah’s path from a small farming community to launching a cannabis brand in Minnesota is a story of passion, purpose, and perseverance. Here’s how she turned her love for nature into […]
Creator Spotlight – Harris Damashek – Harmony Craft Beverages
Breaking Boundaries: Harris Damashek on Cannabis Beverages, Fractional CMO Roles In this edition of the Creator Spotlight, we had the pleasure of speaking with Harris Damashek, an award-winning marketer with over 25 years of experience across various industries. Currently, Harris is making waves as a fractional CMO with Harmony Beverage, blending his expertise in global […]
Founder Spotlight – Aaron Nosbisch – Brēz
Exploring Innovation and Experience in the Cannabis Beverage Space: A Conversation with Aaron Nosbisch of Brēz In the beverage industry, few brands have carved out a niche as distinct as Brēz. I had the pleasure of sitting down with Aaron Nosbisch, the visionary behind this innovative brand, to explore his journey, the challenges he’s faced, […]
Crafting Cannabis Marketing Around Mood and Emotional Connection
In the cannabis industry, where product offerings often seem similar, brands face the challenge of distinguishing themselves. One effective strategy is focusing on the effects or mood that their products can deliver to consumers. This approach not only sets brands apart but also taps into the emotional needs of the target audience, fostering a deeper […]
Wyden Bill’s Momentum Signals a Turning Point for the Hemp Beverage Industry
Understanding the Wyden Bill and What It Means for Hemp Beverages The Wyden Bill, introduced recently, seeks to clean up the regulatory confusion surrounding hemp products and aims to keep these products out of children’s hands while providing much-needed clarity for the industry. It proposes establishing a clear federal framework for hemp-derived products, which could […]
Creator Spotlight – Victoria Watters – Dry Atlas
Victoria Watters is the visionary behind Dry Atlas, a media company dedicated to all things non-alcoholic. With a deep passion for alcohol alternatives and years of experience in the non-alcoholic beverage industry, Victoria and her husband have been trailblazers, from opening America’s first booze-free bottle shop in New York City to launching Dry Atlas as […]