
Welcome Note

Welcome back Gardeners!
This week I asked my communities: Do you think cannabis will eventually replace alcohol as the go-to social substance in the U.S.?
As you can see the majority of folks felt that they will continue to coexist. I am personally torn because while I do think alcohol is going to continue to have its place in society and the two will coexist, I also think Gen Z and even more so with Gen Alpha they are going to view alcohol in a similar light as we view cigarettes.
But I also know that alcohol has had a place in socializing for thousands of years and that’s a hard tradition to break.
Regardless of the long term play here, I think we can all agree that we want there to be options and we want to see cannabevs show up in the same venues as alcohol is currently found. That’s the dream anyway.
I am conducting a little survey/research into people’s experiences with these beverages. If you have 2-4 minutes to complete this survey I would greatly appreciate it! I am waiting until I have a good representative amount of people to release any of the responses. So check it out, share it, etc.
In case you missed it, I just launched a new podcast with David Gonzalez and the second episode was released last week! Be sure to subscribe on Apple, Spotify, or wherever you get listen to podcasts. Also, be sure to rate us and maybe give the Youtube Channel a follow to if that’s your jam!
Any comments or questions? Leave comment on this post or shoot me an email. Would love to hear from you!
News Round Up
- There’s No ‘Linear Relationship’ Of Blood THC To Driving, Study Finds, Calling Into Question Many State Marijuana-Impaired Driving Laws – A new study reveals that THC levels in blood do not directly correlate with driving impairment, challenging the basis for many state-level marijuana DUI laws.
- Texas’s Hemp And Medical Marijuana Industries Are Set For A Showdown In The Next Legislative Session – Texas is gearing up for a legislative clash that could significantly reshape the state’s hemp and medical marijuana industries.
- New Coalition Advocates For Safe, Legal THC Beverages – A new industry coalition has formed to push for safe and regulated access to THC-infused beverages across legal markets.
- Teen Marijuana Use Dropped In U.S. As States Enacted Legalization, New Study Using Federal Data Shows – Contrary to concerns, teen marijuana use has declined as more U.S. states have implemented cannabis legalization, according to a federal study.
- Update: Federal Government Tells You To Believe What It Says, Not What It Does, In Case That Could Invalidate Federal Marijuana Prohibition – A federal case highlights the government’s conflicting stance on cannabis, with potential implications for invalidating federal marijuana prohibition.
Any other questions or inquiries you can respond to this email or DM me on Twitter or LinkedIn.
Founder’s Spotlight

What if your path to sobriety didn’t mean giving up everything? Flip Croft-Caderao of Cali Sober is changing the game with THC-infused mocktails. From his personal journey to pioneering a new movement, Flip is shaping the future of sobriety—without sacrificing social enjoyment.

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Creator Spotlight – Spencer Ploessl

Ever wondered how a graphic designer becomes a leading expert in cannabis branding? Join us as Spencer Ploessl shares his incredible journey, from crafting logos in high school to shaping the future of THC-infused beverages.
Job Listings
Featured Jobs of the Week!
Brēz
- Midwest Regional Manager
Location: Illinois – Remote
Job Type: Full-Time
Compensation: $85K/yr + Commission
1906
- Retention Director, Marketing
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Compensation: $100,000 – $150,000, dependent on experience, plus bonus based on company and individual performance.
Drink DELTA
- Social Media Specialist
Location: Charlotte, NC (Onsite)
Job Type: Full-Time
Compensation: Starting at $60,000 – $72,000 annually - Senior Designer
Location: Charlotte, NC (Onsite)
Job Type: Full-Time
Compensation: Starting at $75,000 – $85,000 annually
Wyld
- Outside Sales Rep
Location: Albany, NY (Hybrid)
Job Type: Full-Time
Compensation: $75,000 per year
KIVA Confections
- Senior Manager, Forecasting and Analytics
Location: California (Remote)
Job Type: Full-Time
Compensation: $160,000 – $175,000 a year
So smash that button and find your dream role!
Are you hiring? Shoot me an email or fill out this form with the details and I would love to include it in a future edition of the newsletter.