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Welcome Note

Welcome back Gardeners! ← Is that cheesy? Idk, I’m keeping it anyway.
This week I asked my communities: What is your biggest struggle right now? The answers were varied, and the “others” camp didn’t leave any comments 😡. But it seems like the 2 largest groups — Distribution/Fulfilling POs & Finding the Right Team go hand and hand to me. This is also pretty accurate based on the conversations I am having in the market. I spoke with a couple founders who told their teams to shut off marketing because they need to get through the end of the year and fulfill the POs they have on the books.
This is a decent problem to have, but it’s still a problem.
Finding the right team is hard, especially in the beverage space. It’s a complex system and it’s a relationship heavy one as well. So finding the right people to navigate everything can be difficult. If you’re struggling finding the right team members, shoot me an email and let’s talk about how I might be able to help.
Have your voice heard! The Florida Department of Agriculture and Consumer Services is accepting public comments on proposed hemp regulations, and you don’t need to be a Florida resident to participate. This is a crucial opportunity to influence the future of hemp regulations in the state, so submit your comments now to ensure your input is considered.
I am conducting a little survey/research into people’s experiences with these beverages. If you have 2-4 minutes to complete this survey I would greatly appreciate it!
In case you missed it, I just launched a new podcast with David Gonzalez and the first episode was released last Monday, and a new episode is going live on Monday! Be sure to subscribe on Apple, Spotify, or wherever you get listen to podcasts. Also, be sure to rate us and maybe give the Youtube Channel a follow too if that’s your jam!
Any comments or questions? Leave comment on this post or shoot me an email. Would love to hear from you!
News Round Up
- Marijuana businesses seek alternatives to debt financing in slow capital market: As the capital market cools, cannabis companies are exploring other options beyond traditional debt financing.
- 40 Tons to share MJBizCon space with other justice-impacted marijuana brands: At MJBizCon, 40 Tons will offer booth space to marijuana brands affected by the justice system.
- Most people don’t trust the government for marijuana information, federally funded study shows: A new study reveals that the majority of Americans lack confidence in government-provided cannabis information.
- Lesser-known marijuana components like CBG and THCV are promising treatments for Parkinson’s and Alzheimer’s, study shows: Emerging research highlights the potential of cannabinoids like CBG and THCV in treating neurodegenerative diseases.
- Marijuana legalization is a significant threat to the alcohol industry because people substitute cannabis for beer and wine, analysis finds: A new analysis shows that cannabis is increasingly replacing alcohol consumption, especially beer and wine.
- Canopy Growth confirms Canopy USA’s acquisition of Wana: Canopy Growth announces the acquisition of Wana Brands, furthering its expansion in the U.S. market.
- Cannect Wellness secures $7M in latest round of funding: Cannect Wellness has raised $7 million to accelerate its wellness-focused cannabis product lines.
- Wynk launches limited edition Cran Blood Orange: Wynk introduces a limited-edition Cran Blood Orange flavor to its line of THC seltzers.
- Chasing Magic – A HighBridge Premium & Belushi’s Farm collaboration: Belushi’s Farm partners with HighBridge Premium to launch their new cannabis product, Chasing Magic.
- Jones Soda creates new line tailored to c-stores: Fiesta Jones: Jones Soda expands with a new line of beverages designed specifically for convenience stores.
Featured Story – Lars Miller Media, Herbal Profiles, Protis Global… Allow me to Re-Introduce Myself

From producing award-winning podcasts to transforming digital strategies, my ecosystem has grown a lot lately. Here’s a fresh look at what I’m building.
Founder’s Spotlight

How does a Midwest entrepreneur go from consulting for cannabis brands to founding a mission-driven beverage company? 🌵 Jonny Locarni, founder of Magic Cactus, shares how he’s transforming the way we unwind while tackling the deeper issue of alcohol abuse.

Shop Sober(ish)’s Giggle Grass Bundle
Enjoy 20% off when you use Code HERBALx20
Creator Spotlight
Skipping the Creator spotlight this week. We will be back again next week though! In the meantime you should click the form below and tell me who you want to see here!
Featured Events
👇🏻 For more Events subscribe to Jason’s High Lights 👇🏻
Job Listings
Featured Jobs of the Week!
Brēz
- TikTok Growth Strategist | Location: Remote | Job Type: Full-Time | Compensation: $85,000–$135,000 + Bonus
- Southeast Regional Manager | Location: Georgia – Remote | Job Type: Full-Time | Compensation: $85K/yr + Commission
- Midwest Regional Manager | Location: Illinois – Remote | Job Type: Full-Time | Compensation: $85K/yr + Commission
1906
- Retention Director, Marketing | Location: New York | Job Type: Full-Time | Compensation: $100,000–$150,000 + bonus
Vincente LLP
- Senior Associate Attorney – FDA | Location: Denver, CO (Hybrid) | Job Type: Full-Time | Compensation: $100K–$150K/yr
Mood
- Territory Sales Manager | Location: Charlotte, NC (Remote) | Job Type: Full-Time | Compensation: $65,000–$120,000 + Monthly Commission
Pax
- Product Manager, Devices | Location: San Francisco, CA (Onsite) | Job Type: Full-Time | Compensation: $140,000–$180,000/yr
Drink DELTA
- Outside Sales Representative | Location: Raleigh-Durham, NC (Hybrid) | Job Type: Full-Time | Compensation: Starting at $60,000 + Commission
I curated over 30 new roles this week!
So smash that button and find your dream role!
Are you hiring? Shoot me an email or fill out this form with the details and I would love to include it in a future edition of the newsletter