
Proudly sponsored by the Hemp Beverage Alliance
Welcome Note
Hello hello y’all! Welcome back to Herbal Profiles Newsletter
🍃 Functional Wellness = Minor Cannabinoids?

This week I asked my communities: From a functional wellness standpoint, which do you think will play a more crucial role in the future of the cannabis industry?
The poll results were intriguing: 58% believe all cannabinoids are equally important, while minor cannabinoids garnered 20%, THC 18%, and CBD just 4%.
These results highlight a significant trend – the growing recognition of the synergy between cannabinoids. This synergy, often referred to as the entourage effect, suggests that the combined action of all cannabinoids creates a more potent effect than any single compound alone. It’s not about isolating one or two key players; it’s about leveraging the full spectrum of cannabinoids to unlock the true potential of cannabis for wellness.
As the industry evolves, understanding and embracing this holistic approach could be the key to revolutionizing functional wellness through cannabis.
What do you think? Shoot me an email.
As always, if you know anyone doing cool shit in the industry, please shoot me an email or fill out this form.
And with that, let’s get into it!
News Round Up
- More People Are Driving on Cannabis, Law Enforcement Is Racing to Learn Who Is High – As cannabis use increases, law enforcement faces challenges in identifying drivers under the influence.
- Cannabis Regulation in Minnesota Under New Management – Minnesota’s cannabis regulation sees new leadership aiming to streamline operations.
- Are Marijuana Shops Allowed to Advertise on TV in Maine? – The legal landscape for marijuana advertising on TV in Maine remains complex and evolving.
- Push to legalize medical marijuana in North Carolina continues
- Senators Say They Want Safe Banking for Cannabis But Take No Action – Despite vocal support, senators have yet to make concrete moves towards safe banking for the cannabis industry.
- U.S. Gains on Rescheduling Marijuana – The U.S. makes strides in potentially rescheduling marijuana, with implications for the industry.
- Tilray Placed a Huge Bet on Craft Beers. Here’s How That’s Going for the Cannabis Company – Tilray’s investment in craft beers as part of its cannabis strategy faces mixed results.
- Stiiizy: California Cannabis Vape Brand Making Waves – Stiiizy, a prominent California cannabis vape brand, continues to grow and impact the market.
Any other questions or inquiries you can respond to this email or DM me on Twitter or LinkedIn
Featured Story – How Cannabis Legalization is Reshaping Consumer Behaviors and Market Trends

How is cannabis legalization reshaping consumer behavior? From shifts in spending habits and product preferences to changing perceptions and new consumption methods, our latest analysis dives into the trends driving the cannabis market forward. Discover the fascinating dynamics that are transforming how people integrate cannabis into their daily lives

Shop Sober(ish)’s Giggle Grass Bundle
Enjoy 20% off when you use Code HERBALx20
Founder’s Spotlight – Kim Gamez – Sober(ish)

Meet Kim Gamez, founder of Sober(ish), who turned a fun hobby with her mom into a booming marketplace! Discover how her tech background and personal journey inspire her mission to revolutionize the soberish lifestyle.
Are you a founder or know one who should be featured? Fill out this form
Creator Spotlight – Spencer Ploessl – SpencerPloessl.com

Ever wondered how a graphic designer becomes a leading expert in cannabis branding? 🌿 Join us as Spencer Ploessl shares his incredible journey, from crafting logos in high school to shaping the future of THC-infused beverages.
Are you doing something cool in the industry or know one who should be featured? Fill out this form
Featured Events
Saturday, August 3rd @ 12:00p – B.L.O.O.M Roc Presents High Tee – Rush, NY – $75 – $450
Support and empower the cannabis community with a premier fundraising event. Enjoy networking, gourmet dining, exclusive VIP lounges, and on-site cannabis consumption in an elegant yet relaxed setting.
Monday, August 5th @ 9:00a – 2nd Annual East Coast Cannabis Classic: Veterans Fundraiser – York, ME
Get ready for another amazing golf tournament, as we tee off the Second Annual East Coast Cannabis Classic. This year’s fundraising beneficiary will be The Maine Veterans Project and it offers a variety of programs and services for Maine veterans.
Wednesday, August 7th – 9th @ 10:00a – Cannabis Research Conference – Fort Collins, CO – TBD
An annual scientific meeting focused on advancing cannabis science, encompassing both hemp and marijuana. Uniting leading researchers, innovators, and industry stakeholders, embracing all dimensions of diversity.
Job Listings
Featured Jobs of the Week!
Clear Cannabis Inc
- Digital Marketing Manager – Location: Greenwood Village, CO (Hybrid) – Job Type: Full-Time – Compensation: $85,000–$115,000
Quality Roots
- Senior Graphic Designer – Location: Birmingham, MI (Onsite) – Job Type: Full-Time – Compensation: $50,000–$65,000
Green Thumb Industries
- Social Media Manager, Beboe – Location: Chicago, IL (Onsite) – Job Type: Full-Time
Good Day Farms
- Brand Ambassador – Location: Kansas City, MO (Onsite) – Job Type: Full-Time
This week there’s over 15 new job listings. Find your dream job below!
Are you hiring? Shoot me an email or fill out this form with the details and I would love to include it in a future edition of the newsletter.