Data from NIQ and Brightfield shows today’s drinkers aren’t choosing sides between alcohol, THC, and NA, they’re choosing flexibility.
New rules in Minnesota, regulatory debates in Michigan, and star-driven endorsements are setting the tone for Q4 in hemp beverages.
Illinois Governor JB Pritzker is putting pressure on lawmakers to regulate hemp-derived THC products, warning that he may issue an executive order banning them if the legislature doesn’t act.
Triple Cannabis Beverages has expanded its hemp drink lineup with the launch of Triple High Lemonade
Retail flattens most narratives. Smart brands find ways to keep the voice alive with data and activations.
Most THC drink feeds are just cans on a table. Here’s the playbook for building content people actually care about.
Inside the inflection point: billion-dollar validation, brand fragmentation, and why regulators are moving fast.
Seltzers taught the industry how to make THC drinks. Now it’s time to make them indispensable.
Hemp beverages have proven they can win in liquor stores. Now, the real test is bringing them to bars and stadiums.
This week’s edition breaks down consumer behavior shifts and where hemp beverage marketing is going wrong.
Celebrating 100 editions with top stories on marketing, sales, emulsions, and an exclusive conversation with the visionary behind 1906.
