12.5% and Rising: Why More Athletes Are Reaching for THC Drinks - Herbal Profiles #115

See how science, real-world stories, and new products are fueling the rise of THC drinks in the gym and beyond.

The Federal Hemp Ban Is Here, What’s Next for Our Industry? - Herbal Profiles #114

How the Hemp Industry Is Responding to the Federal Ban—and Why the Next 12 Months Matter More Than Ever

Alcohol’s Civil War Over Hemp Beverages - Herbal Profiles #113

Wholesalers want regulation. Big trade groups want bans. The battle for THC beverages just went mainstream.

Connection, Community, and The Leveling Up Myth - Herbal Profiles #112

This week: personal reflections, data that might surprise you, and the best can printing tech in the biz.

The Future of Social Cannabis: What I Saw at iii Points - Herbal Profiles #111

The biggest proof THC beverages are working? You don’t notice them anymore.

The Inflection Point for Beverage - Herbal Profiles #110

Non-alc drinks pass $1B while hemp-derived beverages surge past $3.8B. Here’s why both are driven by the same consumer mindset.

The Flex Drinker Era: How Consumers Are Rewriting the Beverage Playbook - Herbal Profiles #109

Data from NIQ and Brightfield shows today’s drinkers aren’t choosing sides between alcohol, THC, and NA, they’re choosing flexibility.

Herbal Profiles #108

New rules in Minnesota, regulatory debates in Michigan, and star-driven endorsements are setting the tone for Q4 in hemp beverages.

Illinois Governor Signals Possible Ban on Hemp-Derived THC Products

Illinois Governor JB Pritzker is putting pressure on lawmakers to regulate hemp-derived THC products, warning that he may issue an executive order banning them if the legislature doesn’t act.

Triple High Hemp THC Drinks Launch Nationwide with New Lemonade Line

Triple Cannabis Beverages has expanded its hemp drink lineup with the launch of Triple High Lemonade

Herbal Profiles #107

Herbal Profiles #106

Retail flattens most narratives. Smart brands find ways to keep the voice alive with data and activations.