Herbal Profiles #77
Welcome Note Welcome back Gardeners! This week I am sharing a bit more about my personal journey and incorporating more Minor Cannabinoids into my routine and the science behind it all. I also sat down with Kate Lily to learn more about being a certified cannabis educator and her journey. So be sure to read […]
Herbal Profiles #76
In partnership with Welcome Note Welcome back Gardeners! What an insightful week since we last spoke. I attended CannaDataCon and had the opportunity to shoot the event as the photographer!! I loved every minute of it and getting to chat with many in the industry at such an intimate event. You can read all my […]
Herbal Profiles #75
Welcome Note Welcome back Gardeners! I am out this week down in Miami for CannaDataCon as their event photographer! So be on the lookout for some pics and then next week I will have an overview of things I learned, my impressions and more! If you happen to be the planner or marketing manager for […]
How Kenya Alexander-Davis & Stash Bag Data Revolutionizes Cannabis Consumer Insights
The cannabis industry is filled with entrepreneurs looking for fresh ideas on product development, market research, and strategies to build brand trust. Among these innovators is mother of three and former accountant, Kenya Alexander, whose path from insurance and accounting into cannabis entrepreneurship captures the spirit of a dynamic industry in constant evolution. After recognizing […]
Building a Modern Sales Team for Emerging Beverage Brands
The Evolution of CPG Sales Structure The traditional CPG sales model has relied heavily on industry veterans who managed entire territories single-handedly. This approach worked when retail relationships and product knowledge drove success. Today’s landscape, particularly in emerging categories like hemp beverages, demands a more specialized and process-driven approach. The rapid growth of brands like […]
Herbal Profiles #74
Welcome Note Welcome back Gardeners! I hope your High and/or Dry January has been amazing. I know I have told this story a few times but on the final day of Dry January it feels like a great time for retelling my personal story. I started this newsletter completely by accident. I knew nothing about […]
Building Optionality Should Be Part of Your Brand Strategy From Day One
The conversations in our industry are focused heavily on growth, retail expansion, and raising capital. While these are essential elements of building a successful brand, I’ve noticed a gap in how we approach long-term strategy. Through multiple conversations and being around numerous successful CPG brands, I’ve observed that optionality, which is the having the ability […]
How Flyers Cocktail Company is Revolutionizing Non-Alcoholic Beverages
The non-alcoholic beverage market is experiencing unprecedented growth, with consumers increasingly seeking sophisticated alternatives to traditional cocktails. At the forefront of this revolution is Flyers Cocktail Company, founded by Lewie Lewis and led by Head of Operations Sierra Homer. “We knew that if these big companies have an inability to innovate, particularly from scratch, going […]
Herbal Profiles #73
Welcome Note Welcome back Gardeners! I have made the decision as my calendar is getting consistently more filled with all kinds of obligations that it makes more sense to move to 1 interview/spotlight per week. I will try my best to alternate between founders and creators. I have also been spending a lot more time […]
Jason Westplate’s Journey with Greenweaver Consulting
Jason Westplate’s career is a journey of creativity and community. Raised in Wisconsin, a state steeped in beer tradition, Jason grew up surrounded by stories of brewers who turned passion into legacy. Over time, that same passion drove him to leave behind a music career and dive headfirst into the world of beverages. Today, he […]