Featured Story: Unleashing the Potential of THC Beverages: Why They Belong Alongside Liquor

Unleashing the Potential of THC Beverages: Why They Belong Alongside Liquor The THC Beverage Market: A Snapshot California’s regulated cannabis industry reported revenues around $2.5 billion over a recent six-month period, yet THC beverages contributed a mere $35 million, with low-dose options (10mg and under) accounting for only $3.4 million. Despite their modest share, these […]

Navigating the New Terrain: Consumer Challenges in the Cannabis Beverage Market

Navigating the New Terrain: Consumer Challenges in the Cannabis Beverage Market This week’s edition of the newsletter is proudly brought to you by Market Like a Badass and Source Marketing Group! Monetize Your Data Market Like A Badass highlights stories from the field to help people in business gain actionable marketing tips and tricks to […]

Why I Choose Cannabis Beverages: A Personal Perspective

If you’ve been reading for awhile you know that my first experience with cannabis beverages was with Cann. Their products were unique and interesting, and the idea of consuming cannabis in a drinkable form immediately appealed to me. As someone who enjoys cannabis but isn’t a fan of smoking, and finds edibles a bit too […]

Looner Cola

Looner Cola (Cannabis Infused Soda) Review When I first heard about Looner Cola, I was intrigued by the concept of a cannabis-infused soda that claimed to taste like a classic cola. I decided to give it a try, curious about how well it would balance traditional cola flavors with the hemp extract infusion. Here’s my […]

The Next Evolution in Functional Beverages: Integrating Adaptogens, Nootropics, and Cannabinoids

Personally, I am a huge fan of functional beverages, and it seems with their exploding popularity that most people agree with me. The market has grown, offering consumers an array of drinks designed to enhance health and wellness. From energy-boosting beverages to stress-reducing drinks, these beverages are increasingly incorporating sophisticated ingredients like adaptogens, nootropics, and […]

Creator Spotlight – Michael Bostarr – Strategic Partner

What inspired you to create “Happy We Met,” and how has your unique approach to connecting with people shaped your career? Michael: All my life people have told me I’m a great networker, but I’ve never really seen it that way. I genuinely enjoy the process of meeting people, and have all my life. When […]

The Hemp Beverage Alliance’s First-Ever Hemp Festival: The Future of Social Drinking

The Hemp Beverage Alliance’s First-Ever Hemp Festival: A Game-Changer in Social Drinking This weekend, Minneapolis is set to host an event that marks a huge shift in how we enjoy recreational beverages. The inaugural Hemp Beverage Festival, presented by the Hemp Beverage Alliance, isn’t just another festival—it’s a celebration of innovation, community, and the growing […]

Founder Q&A – Mary Bernuth and Rhyno Stinchfield

Founder’s Q&A – Mary Bernuth & Rhyno Stinchfield – Pharos Brands What inspired both of you to come together and start Pharos Brands International, LLC? Mary & Rhyno: The Pharos THC Seltzer story has to begin with Mary and Rhyno meeting. Mary lived in Denver, Colorado for 41 years, happily married for 30 of those […]

Creator Spotlight – Bri Smith

Creator Spotlight – Bri Smith Can you recount the moment or experience that convinced you to enter the cannabis industry? What about it specifically captured your interest? Bri: Yes, absolutely. It was 2015, I was living in Los Angeles, and I had just been in and out of hospital visits and doctor’s offices after a […]

Creator Spotlight – Steve Meyer – Graphic Designer

Creator Spotlight – Steve Meyer – Graphic Designer Can you recount the moment or experience that convinced you to enter the cannabis industry? What about it specifically captured your interest? Steve: It was about 2012 when I first heard that Colorado was making marijuana legal. Around the same time I saw microbreweries with absolutely crazy […]