News Roundup 4-22-2025
Cornbread Hemp Launches Pure THC Seltzers Cornbread Hemp has launched a line of hemp-derived THC seltzers, marking the company’s entry into the beverage category. The products are federally compliant, include 5mg of THC per can, and will initially be available in Kentucky, Indiana, and Tennessee. Contact High: Delta-9 THC Thrives in the States BevNET reports […]
News Roundup 4-21-2025
Illinois THC Beverage Boom Illinois is seeing a rapid increase in THC beverage sales, fueled by the popularity of hemp-derived products that circumvent the state’s marijuana dispensary system. Local businesses are capitalizing on this regulatory gap, prompting state lawmakers to consider new oversight measures. Let’s Keep Hemp Beverages as an Alternative to Alcohol An opinion […]
Lou Police on Building a Purpose-Driven THC Beverage Brand
Lou Police didn’t come to the cannabis beverage space through brand strategy or CPG experience. He came through sleep. After two decades as a first responder and years in the entertainment industry—touring with musicians, producing films, building businesses—Lou found himself burned out and struggling to rest. A friend handed him some CBD. He started sleeping […]
News Roundup 4-17-2025
Alcohol retailers want to be in charge of marijuana sales 🔗 MSN Alcohol industry groups, including the Wine and Spirits Wholesalers of America, are advocating for marijuana sales to be regulated similarly to alcohol. These organizations argue that their existing infrastructure and compliance expertise make them well-positioned to manage cannabis distribution. The proposal aims to […]
News Roundup 4-16-2025
The market for THC beverages is hitting a new high 🔗 Channel 3000 The THC beverage market in Wisconsin has expanded due to a legal loophole allowing hemp-derived THC. Local retailers and producers report growing consumer interest, especially in low-dose, sessionable options. The market is currently unregulated by the state, though the Wisconsin Department of […]
Building a Marketing Team
Building a marketing team is one of the most critical inflection points for any growing beverage brand. Around the $15 million annual revenue mark, most companies find themselves stuck between scrappy startup execution and the need for scalable, strategic marketing. Without a clearly defined marketing structure, brands risk losing momentum, miscommunicating with retail partners, and […]
News Roundup 5-21-2025
🔗 Craft brewers seek to cash in on hemp-derived THC beverage market As beer volumes slide, small brewers are repurposing their facilities to produce THC beverages—blending compliance infrastructure with community brand equity. 🔗 This THC seltzer says it’s 10 mg. But new rules require label to say it’s 2 servings. Minnesota regulators are poised to […]
Illinois Governor Signals Possible Ban on Hemp-Derived THC Products
Why It Matters Hemp-derived THC—products made possible by the 2018 Farm Bill loophole—has become a fast-growing category across Illinois. Drinks, edibles, and other infused goods are sold outside the state’s licensed cannabis dispensaries, creating tension between hemp operators and the regulated marijuana industry. The Governor’s Position Pritzker argues that the unregulated market poses risks, particularly […]
8 Months. One Shot. One Slice. – Herbal Profiles #123
Proudly sponsored by the Hemp Beverage Alliance Welcome Note Welcome Back Gardeners to the 123rd edition of Herbal Profiles! Happy Friday yall! It’s been a few weeks since I have sent one of these. What have I been doing? Well, we currently are sitting at this weird inflection point in the industry where we technically […]
The End of Dry January + THC Drinks Hit Circle K – Herbal Profiles #122
THC drinks are outselling entire NA categories, major brands are ditching Dry January messaging, and Circle K starts stocking cannabis beverages. Here’s what’s driving the shift to functional alternatives… Proudly sponsored by the Hemp Beverage Alliance Welcome Note Welcome Back Gardeners to the 122nd edition of Herbal Profiles! Happy Friday yall! As we wrap up […]