Fresh News Roundup
Staying informed in the cannabis industry can feel like a full-time job with the constant flow of news and updates. That’s why I’ve made it simple. Each day, I handpick the most impactful stories and curate them into a concise roll-up designed for professionals, enthusiasts, and anyone passionate about the space. Whether it’s game-changing innovations, […]
Fresh News Roundup
Staying informed in the cannabis industry can feel like a full-time job with the constant flow of news and updates. That’s why I’ve made it simple. Each day, I handpick the most impactful stories and curate them into a concise roll-up designed for professionals, enthusiasts, and anyone passionate about the space. Whether it’s game-changing innovations, […]
Fresh News Roundup
Staying informed in the cannabis industry can feel like a full-time job with the constant flow of news and updates. That’s why I’ve made it simple. Each day, I handpick the most impactful stories and curate them into a concise roll-up designed for professionals, enthusiasts, and anyone passionate about the space. Whether it’s game-changing innovations, […]
Fresh News Roundup
Mike Tyson and Carma HoldCo, Inc. Launch TYSON 2.0 HotBox Portable Air Purifier Developed in Partnership with Higher Innovation, Inc. Mike Tyson’s TYSON 2.0 brand has introduced the HotBox portable air purifier in collaboration with Higher Innovation, Inc. This product is tailored for cannabis enthusiasts, designed to eliminate smoke and odors, and is now available […]
The Transformative Power of Cannabis
The cannabis space is filled with educators and advocates, but few bring the depth of experience and passion that Kate Lily does. A certified cannabis sommelier and educator, Kate’s journey with cannabis began as a teenager and has evolved into a lifelong relationship that now informs her work in helping others navigate the often overwhelming […]
How Kenya Alexander-Davis & Stash Bag Data Revolutionizes Cannabis Consumer Insights
The cannabis industry is filled with entrepreneurs looking for fresh ideas on product development, market research, and strategies to build brand trust. Among these innovators is mother of three and former accountant, Kenya Alexander, whose path from insurance and accounting into cannabis entrepreneurship captures the spirit of a dynamic industry in constant evolution. After recognizing […]
Building a Modern Sales Team for Emerging Beverage Brands
The Evolution of CPG Sales Structure The traditional CPG sales model has relied heavily on industry veterans who managed entire territories single-handedly. This approach worked when retail relationships and product knowledge drove success. Today’s landscape, particularly in emerging categories like hemp beverages, demands a more specialized and process-driven approach. The rapid growth of brands like […]
Building Optionality Should Be Part of Your Brand Strategy From Day One
The conversations in our industry are focused heavily on growth, retail expansion, and raising capital. While these are essential elements of building a successful brand, I’ve noticed a gap in how we approach long-term strategy. Through multiple conversations and being around numerous successful CPG brands, I’ve observed that optionality, which is the having the ability […]
Jason Westplate’s Journey with Greenweaver Consulting
Jason Westplate’s career is a journey of creativity and community. Raised in Wisconsin, a state steeped in beer tradition, Jason grew up surrounded by stories of brewers who turned passion into legacy. Over time, that same passion drove him to leave behind a music career and dive headfirst into the world of beverages. Today, he […]
Breaking Through: How Hemp Beverage Brands Can Reach More Households
Why Household Penetration Matters for Hemp Beverages As hemp beverage brands grow, their focus needs to shift from driving in-store velocity to expanding their household penetration. This transition isn’t just about increasing sales—it’s about capturing a broader audience and securing long-term growth. But what exactly does this shift entail, and how can hemp beverage brands […]