I really admire the perspective that Lars has brought to the cannabis beverage space. The way he advocates for normalization of cannabis beverages from a content perspective is something we really need more of. He always comes from an authentic way, providing real a perspective & educating consumers on what’s going on the in beverage world. 🌎

You’re gaining a lot of reach and it’s growing! Very strong content man

Lars, your content is phenomenal—authoritative, honest, and genuinely valuable. Unlike the usual promotional stuff, your newsletter offer insights that feel helpful and truthful. I highly recommend anyone to follow your work

Been loving your stuff man! You have some great info and angles.

Your newsletter continues to crush it.

This newsletter delivers exactly what I need: bold, instant takeaway headlines with the option to dive deeper. It’s a perfect balance of quick insights and in-depth value.

I love this newsletter! The news releases and thought leadership pieces are incredibly valuable, especially the insights on branding and marketing hemp beverages. As someone working with hemp emulsions, I appreciate how it helps me stay informed about the market and share useful resources with my customers. It’s always a great read!

The topics you cover are so on point—everything from consumer adoption data to 3PL selection and brand strategy. These are the exact challenges we’re navigating at Flyer’s, and it’s reassuring to see others tackling the same issues. Your insights offer fresh perspectives and validate the work we’re already doing. Scaling a business comes with its hurdles, but your newsletter reminds us that we’re not alone.

The news roundup is hands down my favorite part—it’s concise, relevant, and keeps me informed.

Time is limited in this industry, but staying updated is crucial. Your weekly snapshots are a lifesaver, helping me keep up with peers and industry trends without the extra time commitment. It’s a fantastic resource!

I thoroughly enjoy the newsletter and podcasts—you’re doing an excellent job. Keep it up!

As a Certified Cannabis Educator and founder of a cannabis education website, I rely on Herbal Profiles to stay informed about industry events and trends. It’s a perfect complement to my daily reads like Marijuana Moment and MJBizDaily. I’m particularly interested in cannabis beverages as a growing market segment and appreciate the insights into how hemp-derived THC crackdowns impact these brands. The founders’ spotlight is another highlight—it’s great for discovering new brands and emerging leaders in the space. I’m a weed lover and nerd at heart, and your newsletter feeds that passion perfectly!